Some businesses are fairly easy to quantify. Numbers are how they know that they’re successful. If you’re selling units of anything, you’re tracking your numbers because they represent the health of your business almost definitively. How many units did you sell this year? How many more than last year? Are you hitting your revenue targets? How much inventory do you have on hand? There are a million of these sorts of questions. Then there’s a fuzzier one: what is your customer acquisition cost? In short – how much money are you spending to acquire each new customer?...

Someone suggested the other day to write a letter to my past self. I wasn’t quite sure how it would go, but decided it was worth a try. Here’s the result: Hi 2019 Shaun, You’ve been through a lot this year! You’ve seen highs, and lows, and you’ve been to some pretty dark places. You’re not where you expected to be at the start of the year – not by a long shot! After you decided to make a career change, you truly had no idea what would come next. The great news is that you’re finally feeling like yourself again, and you’re wondering what...

This has been a pretty monumental week, as yesterday marked the third anniversary of The Write Stuff Agency. Running this business has been a roller coaster, as running any business is in its earliest years. It hasn’t always been easy, but the mission is the same as it was from day one – to help tell stories better to those that need to hear them. nn Personally, I never thought that I could take this on. I had no business background, and was terrified of entrepreneurship and all of the variables that it entailed. I truly did not know what to do next, or where I would find the answers....

Congratulations! Your last marketing initiative to drum up business was a huge success. The last article you wrote about thought leadership was shared around through your industry and got a ton of views. Word about your latest sale spread throughout your customer base and led to a huge uptick in traffic. You produced a new infomercial that blew up the internet and got everybody talking. Great! Congratulations! Any of these milestones would be a huge success for your business. So what comes next? After the Party Ends When you have that sort of massive success in your business, your first inclination...