Author: Shaun Bernstein

How does your business send out holiday greetings? Decades ago, warmest wishes for Judeo-Christian holidays were bandied about in corporate communications without even a second thought. Wishing someone a ‘Merry Christmas’ or a ‘Happy Easter’ was simply de rigueur, without a second thought paid to anyone whose faith or culture does not include these traditions. Today tides have changed significantly, with a broader societal move towards inclusion and multiculturalism for the variety of faiths and cultures that are now encompassed by the Canadian mosaic. Leaders and politicians...

Unless you’ve been offline for the past 6 months (in which case, welcome back!), you’ve probably heard about the latest evolution in artificial intelligence. Platforms such as Chat GPT, Google’s Bard, and other similar copycats have seemingly taken the content creation world by storm. In short, the platforms offer a new level of artificial intelligence which can seemingly generate copy from what it finds online. Sounds crazy, no? At a glance, these chat bots have some impressive capabilities. Yet when you peel back the layers, you begin to see some of the holes. Peel back further...

Has anyone else started watching Bollywed? It’s a CBC reality show set in Chandan Fashion, a popular Indian high-end bridal salon on Gerrard St. in Toronto. It’s a family run business, started by the patriarch, Jatinder ‘Kuki’ Singh in the mid 1980s, which he now runs along with his grown children. Kuki is something of a local legend in the neighborhood, and he’s built a highly successful business based on his big personality, great offerings, and stellar customer service. Picture the King of Kensington…only in a loud jacket and a colourful turban. Kuki’s...

Einstein never actually said “insanity is doing the same thing over and over again and expecting different results.” No one’s quite sure who said it. Whoever did say it may be genius. It’s true in life, and it is certainly true in business. If a business of any size becomes successful, they might attribute it to staying with “tried and true” methods, or “sticking with what works.” That can be a great way to remain consistent in business. Except it doesn’t work as well if you’re looking to grow. If you’re looking to take your business...